Introduction to Online Marketing Online marketing is a form of direct marketing that uses the internet and email to drive direct sales for your business online. Successful online marketing campaigns are carefully planned and executed using a combination of SEO, social media, PPC, email marketing, and affiliate marketing strategies. What is online marketing Before you can start marketing your business online, you need to know what it is and how it works. Simply put, online marketing refers to any kind of marketing that utilizes the Internet. There are many different things you can do to market your business online, and it all starts with your website. You can create an account on social media websites like Twitter, Facebook, and Pinterest to interact with people who are interested in your business, and make sure they know what you are offering. You can also create a blog to educate current customers and attract new ones. If you want to sell your pro...